Chris is the Chief Innovation Officer of BEFORE Brands™ and is responsible for all Product and Brand Development for the company. Chris was formerly the Chief Innovation Officer for Revolution Foods, a company that creates delicious foods to improve the health and wellbeing of students and families across the United States. Chris and his team led new product innovations, new services, new products, and new brands to further the growth of the Revolution mission. Chris was the founder of DINE, The Food & Drink Agency which was created to help food entrepreneurs launch and promote disruptive new food brands. In 2011, Chris sold DINE to Mattson, the largest independent food and beverage innovation company in the country. During his tenure, Chris and his team launched over 20 new food brands with 60+ SKUs. Chris began his branding and marketing career working with Klondike Ice Cream Bars, Betty Crocker and Yoplait Frozen Yogurt. Chris is a frequent speaker and featured contributor to business and food publications. He co-starred as one of the celebrity mentors on the Lifetime TV show "Supermarket Superstar."