Elana is the Chief Commercial Officer for BEFORE Brands™ leading Sales and Marketing Functions for consumers and health care professionals. Elana is a highly-respected senior level marketing leader with 25 years of experience of building strategies, organizations and capabilities for top global companies and brands, including Abbott, Novartis, PepsiCo, Yum Brands, Avon, the IMF and the World Bank, among others. She is a high-energy brand and business builder with deep expertise in global marketing and sales strategy, introduction of new brands and categories into countries around the world, influencing models, innovation, insights and the development of break-through activation programs across complex channels. Elana is also a globally recognized expert in marketing capability building and in developing effective commercial teams.
Elana has earned her Bachelor of Arts in foreign languages from Emory University in Atlanta, Georgia while having spent a year at the Sorbonne University in Paris, France and a semester at Heidelberg University in Germany. And, she holds an MBA from the Wharton School of Business in both marketing and finance.